To scale your creative agency beyond £50,000 in monthly revenue, you need to be able to attract, convert, and deliver to clients consistently.
While there are many different ways to go about this, the five methods below are a great place to start to ensure you're growing profitably and sustainably. By following these tips, you can simplify your business to make growing your profits and team easier.
Offering a wide range of services can be a blessing and a curse for creative agencies. While it can make you more attractive to potential clients, it also makes it more challenging to focus on your core offerings. Streamlining your services can help simplify things as you scale and make it easier to focus on what you do best.
Delivering exceptional results for clients will quickly lead to new business, so focus on exceeding expectations with something you're brilliant at and let the results do the talking.
As a bonus, you'll be more profitable as you're able to deliver your signature service efficiently and charge a higher price for the considerable value you provide.
Automation can help you speed up tasks essential to your day-to-day operations, such as information requests. This can free up time for you and your team to focus on more important things.
As a creative agency, automation is particularly pertinent.
It would be best to start by automating the least 'valuable' tasks that you do every day, such as checking your email or social media feeds. By spending less time on lower-value tasks and freeing up capacity for more valuable tasks, you'll be able to focus on growing your agency and boosting profits.
After automating the low-value tasks, you should then automate your sales process. Automated sales processes can help increase your conversion rate and close more deals.
Delegate, delegate, delegate
One of the main things that hold agencies back from scaling is their inability to let go of control. This often stems from a lack of trust in their team or fear of relinquishing power.
However, you need to delegate tasks and responsibilities to your team to grow your agency. This will free up your time and help develop your team's skills and allow them to take on more responsibility.
When delegating, be sure to choose the right team members for the job. Depending on your business model, you may need to train your staff or hire additional people with relevant skills.
Set goals and track progress
Tracking your progress is essential to any business, but it's vital for agencies looking to scale. By setting goals and tracking your progress, you can stay organised and on track to smash them.
Knowing how far away you are from your next milestone is a powerful thing. The result is increased productivity, more progress in the right direction and improved profitability.
As an agency owner, you should set goals for the company and personally. Break down these goals by creating action plans to make achieving them easier and ensure there's always a measurable impact upon which you can assess progress.
Focus on what's important
As your business scales, you may find yourself getting distracted by the growing number of tasks you need to do each day.
To keep yourself on track and help maintain focus, identify the most critical things on your to-do list and do those first. By eliminating or delegating everything else, you'll be more productive and remove distractions that can add to your ever-growing list.
A favoured technique to combat overwhelm is to focus on the next task in front of you. By taking one step at a time, you'll make massive progress and lower the risk of overwhelm and burnout.
By following these five tips, you'll be able to simplify your creative agency and scale beyond £50k per month. By automating processes, delegating tasks, setting goals and focusing on what's important, you'll be able to improve your productivity and profits. So, get started today and watch your business grow!